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Data, Analytics, and AI for Good — Crosslight Christmas Partnership: The Impact Update

  • Writer: BearingNode Marketing Team
    BearingNode Marketing Team
  • Feb 20
  • 2 min read

In December, we shared BearingNode’s Christmas partnership with Crosslight Advice—an organisation that helps people facing financial hardship by turning overwhelming complexity into clarity. Today, we want to share a simple update: we’re now making the donation deposit to Crosslight, and we want to say thank you.


Why we ran this campaign


At BearingNode, our mission is to simplify decision-making complexity through data, analytics, and AI. For Christmas, we wanted to support an organisation doing the same thing in a very different context: helping individuals and families navigate financial crisis with clear information and expert guidance.


A different fundraising model—designed to reduce friction


Instead of asking people to click links, fill forms, and complete transactions, we used a model designed to maximise participation while respecting choice:

 

  • For every person who received our Christmas email, BearingNode donates to Crosslight

  • Recipients can opt out, but the default is participation

 

Traditional fundraising often loses people at each step—ask, decide, find payment details, complete transaction. Our approach reverses that: participation is automatic, and opting out requires action. It’s decision-making design applied to social good—reduce complexity, increase transparency, and deliver measurable outcomes.


Why Crosslight


Crosslight Advice operates in Hammersmith and Fulham, providing free debt advice and financial literacy training. Last year, they helped over 2,000 individuals navigate financial crisis.

 

This partnership is also personal. BearingNode’s CEO, Daniel Rolles, has volunteered with Crosslight for over five years as a debt advisor and now serves as a Trustee leading their Fundraising Committee. As Daniel puts it: people in financial crisis need what our clients need—clear information to make informed decisions.


The impact Crosslight delivers (and why it matters)


Crosslight’s outcomes are measurable and meaningful:

 

  • 2,000+ individuals supported annually

  • Average debt reduction: £18,000 per client

  • 87% report reduced financial stress

  • 92% maintain negotiated repayment plans

 

These aren’t abstract statistics—they represent families whose financial trajectories change because they receive the right information at the right time.


Thank you


If you received our Christmas message, you helped. Simply reading the email enabled a donation. We’re grateful to everyone who took the time to engage with the campaign and support this work.


Beyond technology: what we’re taking into 2026


This partnership reinforced something we strongly believe: data, analytics, and AI exist to serve people—helping them make better decisions in complex situations. Crosslight embodies that principle by using information as a tool to help people navigate life’s challenges.

 

As we head into the new year, we’re carrying that same mindset into our work with senior leaders in financial services and other regulated industries—helping organisations understand their data landscape, build analytics capabilities, and implement AI responsibly so they can make better decisions.


Learn more


About Crosslight Advice


Registered charity (No. 1161315) providing free debt advice and financial literacy training in Hammersmith and Fulham since 2012. All services are completely free to clients.


Services include:


  • One-to-one debt advice

  • Financial literacy workshops

  • Creditor negotiation

  • Budget planning

  • Referrals to support services




About BearingNode


BearingNode helps organisations simplify decision-making complexity through data, analytics, and AI. We work with senior leaders in financial services and regulated industries to transform data from a compliance burden into a strategic advantage.


Learn more: bearingnode.com



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